Decide between normal wear, water resistant, and waterproof
Mascaras are formulated from wax, pigments and resins which are then dissolved in either water, petroleum jelly, or a combination of both. As the water or petroleum evaporates, it leaves behind the wax to help make your lashes look thicker, longer, or both. Formulas made from water are, by their nature, not waterproof, so they smear and run easier. Mascaras made of petroleum are waterproof, but can be clumpy-looking and difficult to remove. Water resistant, which combines both water and petroleum, offers a nice balance between the two. However, if you're a crier at weddings, you may want to go ahead and wear waterproof for such an occasion!
Don't buy more help than you need
Don't buy more help than you need
If you have long lashes, but they're thin, don't buy mascara with a lengthening agent. When lashes clump or get that weird spider-looking effect, it's usually because there are more agents in the mascara than the lashes need. Volumizing mascara is tempting, but avoid it unless your lashes truly are short and thin. This will also save you a little money at the register. A general rule is the more things a mascara can cure, the more expensive it is.
Learn how to curl or thicken your lashes without the extra agents
Learn how to curl or thicken your lashes without the extra agents
To get great curl on your lashes, take your eyelash curler and place it at the root of your lashes. Hold firmly for ten seconds and release. If your lashes are stick straight, you can move up slightly away from the roots, repeating the curl. Do this until the ends of your lashes. With a curved mascara wand, hold the wand so the brush looks like a rainbow. Brush the roots of your lashes back and forth a couple of times (a similar motion to brushing your teeth), before sweeping through to the tips. Not only will this help curl your lashes, it will also help thicken them. Want those thick, Red Carpet lashes? Quickly apply ten thin coats of mascara (yes, ten!). If you let it dry between coats, you'll ruin the effect and have clumps. Quick strokes are the key.
Choose the right color
Choose the right color
Basic rule of thumb: black lengthens, brown thickens. A fun look that will both thicken and lengthen your lashes is a process called minking. To mink your lashes, apply a coat of brown mascara. After that layer has dried, apply black mascara just to the tips of your lashes. Your lashes will look thick at the roots and phenomenally long at the tips.
Use eye make-up remover
Use eye make-up remover
Even if your mascara is not waterproof, using regular soap or facial cleaners can wreak havoc on your eyelashes. If it requires a lot of scrubbing to get the mascara off, you run the risk of pulling out lashes. Losing eyelashes at every washing is not something a thickening mascara can help you with. Fight the problem at its source. The best eye make-up remover will be oil-free, using a saline or silicone base, preferably both, that will gently wash away even waterproof mascara. Never scrub at your lashes. Gently rub away the mascara with a soft cloth or cotton balls.
Toss your mascara every three months
Toss your mascara every three months
Even if you've only used the tube once, throw out your mascara every three months. Mascara tubes are breeding grounds for lots of microbial infections and eye mites. Three months is the longest shelf life any tube of mascara has. If you notice that your mascara is clumpy in the tube or smells odd, throw it out. Never, ever let someone else use your mascara. It's the quickest way to spread an eye infection.
Source: K. Pantinas
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